Facebook Ads |
Facebook ads have been a huge boon to small businesses and their ability to participate in the online marketing sphere. Where before ads required big budgets and could only be exposed to a general audience, Facebook’s ad tools have empowered us to target niche audience for a much lower cost. That being said, there are still plenty of pitfalls and dead-ends awaiting the unsuspecting business owner on Facebook. A surprising amount of time and money can be wasted on Facebook advertising when it’s not calculated and applied by experienced users – which we are at Digital MME. |
Facebook Ad Targetin
Possibly the most important part of Facebook advertising is targeting your ads to the correct users. You could have the best ad in the world that could drive thousands of sales – but if the right eyeballs aren’t seeing those ads, they’ll be extremely ineffective and you’ll waste your valuable time and money. At Digital MME we can advise you on the best ways to target your audience. There’s no one correct answer or correct strategy for how to do this. The answer usually lies in a careful analysis of your business, your product, your audience and the myriad ways Facebook allows you to tailor your audience. We can help you with this.
Different Types of Facebook Ads
With Facebook ads you can choose to promote either an ad within the news feed that looks like a normal post, or an ad on the right side of the screen. News feed ads, given their position amongst the main flow of content, are more easily seen and look a lot like organic posts. This often makes them more effective than alternative ad slots. Right column ads look more like, well, ads, and they aren’t displayed to users on portable devices like phones or tablets. If you want to target mobile users, there are mobile feed ads that appear exclusively on smartphones and tablets. Mobile Facebook ads may have lower conversion rates but are good for bringing attention to your brand or business.
Tailor Your Ads to Your Audience
A beautiful aspect of Facebook ads is that not only can you be specific with how you target your ads, but you can also create and manage multiple custom audiences and show different ads toward each. For example, if you have an 18-24 year old female audience, and a 30-40 year old female audience, the same ad certainly won’t be effective on both. We can help you custom craft a variety of different ads, including copy and visuals, to tailor your promoted posts to each and every target audience you have: boosting the effectiveness of your Facebook ad dollars and garnering you strong leads for your small business.
Be Tactical, Not Scattered
With all the fancy targeting tools Facebook offers for your ad campaigns, it can be very tempting to just go full bore and run every type of ad with all your different ad designs at the same time. However, this will likely only lead to inefficient return on your marketing investment. At Digital MME we believe in being precise, tactical and sophisticated with our approach. Taking the time beforehand to carefully tune your ad, run tests and experiment carefully before launching the full campaign, can be the difference between an affordable outlay that results in a healthy return of strong leads, or wasted ads that hit the wrong audience.