Lead Generation |
Lead generation put simply is the process of identifying potential customers who may be interested in or need your product or service and shifting them into the start of your sales pipeline. In the current age of the Internet, lead generation is more of a chaotic free-for-all than ever – but Digital MME has you covered. We know all the best techniques to generate leads for your business through a variety of different digital marketing techniques. As well, our focus is not on mere quantity of leads – but high quality leads with a strong conversion rate into sales. |
Content Marketing
One of the strongest ways to generate leads is by providing useful content in order to draw potential customers to view your website. An expert posting useful information consistently on a website or blog, i.e. creating valuable content, will inevitably draw users and eyes to the services and products they can offer. Don’t have time to create such content yourself? We are more than capable of generating this content for you on whatever topics are most relevant to your business. On top of that, we’ll seed the content with keywords and optimize it for SEO purposes, all to improve your ability to generate leads for your business.
Search Engine Optimization
SEO! We all know it, and it’s an absolute necessity for generating leads through online marketing. Good SEO on your website will result in more and more of the right eyeballs seeing the site pop up in search results. Strong SEO in your ads, will result in more effective ads that produce more click-throughs and more leads. Our SEO services include keyword research and optimization, as well as monitoring of SEO performance and targeting as specific of a niche as can be located for your product or service.
Social Media Marketing
No lead generation strategy is complete without a carefully considered social media presence. For small and online businesses, social media can be either a blessing, or an utter waste of time, effort and money. With Digital MME on your side, it will prove to be the former. Successful strategy is the difference between low and high conversion rates from social media, and we are ready to advise you how to maximize your social media lead generation value without wasting your time struggling over how to craft an effective tweet or Facebook post – we’ll handle that for you.
E-mail Marketing
E-mail marketing might seem quaint in the age of YouTube, Facebook and Instagram, but as they say, the classics are classics for a reason. E-mail is still one of the most effective ways to generate leads, especially leads that are likely to have genuine interest and possibility of being converted into sales. There’s many ways to approach e-mail marketing, and nowadays it’s most effective to use a type of customer relationship management (CRM) solution. E-mails can be capture through an effective offer on your website requiring an e-mail and/or other contact information to sign up, and once you have the contact information, you now possess one of the most powerful types of lead available. Digital MME can walk you through every step of the lead generation process – we’ve seen and done it all.