Website Creation |
Website creation may no longer seem to strictly require a technically-oriented developer as it used to, with the proliferation of website-building tools that make the design aspects far more user-friendly. However, to develop an effective website for small business still requires specialized insight and knowledge. The challenge has simply shifted from a technical challenge, to one of understanding the most effective ways to build a website that will successfully pipeline interested clicks, into sales and customers of your product or service. We at Digital MME have built many such websites, and we know exactly what it takes to tailor your website to match not just your needs, but the needs of your prospective customers. |
Landing Page
Virtually nothing is more important than having an effective landing page for your website. The landing page is the first page searchers and customers see when they click on an ad or your URL in a search results page. The impression your landing pages makes, will affect whether prospective customers immediately exit and go back to their search, or whether they’re hooked to explore and eventually purchase your product or service. A good landing page provides clear routes for the customer to learn about what you offer and to understand how it relates to their pain points. And it provides the clear call to action that will drive your leads into sales.
Analytic Tools
From the very first launch of your website, you should have analytic tools installed and ready to measure the effective of your website, as well as the behavior of your visitors. Without using analytics, you’ll effectively be blind. On the other hand, with analytics, you’ll be able to quantitatively measure when and where your website pipeline is letting you down and failing to convert. There are a few different options here, and we can advise you on what will work best for you. Using analytic tools, you can track who is visiting your website, where they’re coming from, and which pages or pieces of content are underperforming.
Simplicity and Responsiveness
In terms of modern web design, less is more. A good small business website should be as simple and responsive as possible, while still being visually pleasing to the eye and providing enough information to hook the customer further. We’ve all seen those website that, while flashy, overwhelm the eye with a bunch of auto-play videos and animations. Such sites are confusing and disorienting, the opposite of what you want. Furthermore, they’re slow and laggy, especially on mobile devices. To our eyes at Digital MME, this is absolutely unacceptable. When you bring your website creation needs to us, we will ensure that your website is aesthetically pleasing and delivering all the necessary information, while retaining a smooth end-user experience.
Relevant and Engaging Content
No SEO-friendly business website is complete without featuring some amount of content that will attract customers to your website and convince them that you are the right choice for them to solve whatever problems they’re facing. While every word may not need to be chosen as precisely as with copy written for ads, the topics and keywords covered in your website’s content will make a major difference in terms of the site’s ability to attract leads to your page and turn them into sales. This we can both advise and implement on your behalf when you use Digital MME for your website needs.