Social Media |
It’s rare to see a successful modern business these days without a full-fledged suite of social media pages being run to complement and promote its services and products. Especially for small businesses, social media can be a great leveler which allow enterprises of a modest size to compete with the big dogs for audience and customers. The only problem is… managing social media is no small task! When maximized it can take a full team to run various social media accounts, and even to keep barebones social media up and running is a full-time job. We know that small business owners don’t have time to micromanage their social media pages, so we offer this service so you can spend your time doing more important things. |
Which Social Media?
The first decision to be taken is: which social networks should your business be present and active on? Though the instinct may be to answer “any and every one,” that’s not always the case. It’s important to do research into your target markets to find out which social media platforms they are most likely to use, and where they are most likely to respond to your content. Some websites like Facebook and Instagram are close to must-have’s in this day and age. Other sites like Pinterest or Reddit are somewhat more niche, but together Digital MME can walk you through the strategic advantages of each social network, so you can be effective while not wasting time on social media platforms irrelevant to your users.
Developing Your Social Media Content
At Digital MME we have extensive experience developing social media strategies in terms of the types and varieties of content that should be shared on these various platforms. The importance of a carefully curated content stream can’t be underestimated – if your material isn’t compelling and can’t compete with other fare on social media, then your audience will suffer. On the other hand, if you flood your followers’ feed with too many posts, they may unfollow/unsubscribe. But you can’t post too little, because that will defeat the entire point of using social media for your digital marketing needs! It’s a tricky to balance to strike, but we know how to do it.
Posting on the Right Schedule
It’s important to have a consistent schedule of posts on your social media, at times of day when your target users are most likely to be active and engaged. A steady stream works best, and the most important is consistency. Social media users tend to have a short memory and so it’s most effective for an ongoing drip of social media posts and content that connect your business product or service with their interests.
Interacting With Your Audience
Something we provide as part of our social media management services is audience interaction and engagement. Oftentimes fans, followers or subscribers will pose a question or statement towards your social media, and when this happens the clock begins to tick. A delayed response may mean loss of interest in your services. And who knows which of the many aspects of running a business you may be tied up with while a prospective customer is waiting to hear back from your social media page. That’s why we handle this for you: you can focus on other important parts of developing your business while we handle interactions for you in a professional and responsive manner.